MNTN, Inc. operates a proprietary Performance TV (PTV) software platform that facilitates programmatic ad buying across Connected TV networks. The company's self-serve technology allows advertisers to target specific audiences, manage campaigns, and attribute direct business outcomes such as revenue and customer acquisition to their TV ad spend. MNTN generates revenue primarily through usage-based fees tied to the volume of ad spend on its platform, purchasing CTV inventory from major streaming publishers. In addition to its core ad-buying software, the company offers creative production services through its Maximum Effort and QuickFrame divisions. Founded in 2009 as SteelHouse, MNTN is headquartered in Austin, Texas.
