Magnite Inc. operates an independent, omnichannel sell-side advertising platform (SSP) that enables publishers to monetize their digital advertising inventory. Based in the United States, the company provides technology and yield management solutions across connected television (CTV), mobile applications, and general websites. It serves as a marketplace connecting digital media sellers with buyers, including advertisers, agencies, and demand-side platforms. Formed through the 2020 merger of Rubicon Project and Telaria, Magnite has grown to become one of the world's largest independent SSPs. The company generates revenue by taking a percentage of the advertising spend transacted on its platform. Its business is heavily driven by the growth in CTV and streaming platforms, which account for a significant portion of its revenue alongside mobile and desktop display formats.
