Headquartered in Los Angeles, California, MediaAlpha, Inc. provides a two-sided digital advertising marketplace that brings transparency to insurance lead generation. The company's technology platform allows insurance publishers to monetize their inventory while enabling advertisers to target and bid on specific consumer profiles using predictive analytics and lifetime value modeling. MediaAlpha primarily generates revenue by charging a fee for each consumer referral, such as a click, call, or lead, transacted on its exchange. The platform serves major insurance verticals, including property and casualty (P&C), health, Medicare, and life insurance. By utilizing an algorithmic, auction-driven ecosystem, MediaAlpha operates as a digital distribution channel for the U.S. insurance market.
