Mortgage Advice Bureau (Holdings) PLC operates as a prominent consumer intermediary brand and specialist network for mortgage advisers in the United Kingdom. Founded in 2000, the company does not lend money directly; instead, it functions as a distribution platform connecting borrowers with a vast panel of lenders. Its core business model revolves around providing expert advice and arranging residential mortgages, buy-to-let mortgages, and remortgaging services. Additionally, the company offers guidance on related protection and general insurance products, such as term assurance, income protection, and critical illness cover. Revenue is primarily generated through commissions and procuration fees paid by lenders and insurance providers when a mortgage or protection policy is successfully placed. The company also earns income from client fees and the support services it provides to its network of over 2,000 appointed representative (AR) advisers. By leveraging proprietary technology, digital marketing, and lead generation tools, Mortgage Advice Bureau supports its partner firms in customer acquisition and compliance. Its distinctive position as a technology-driven intermediary platform allows it to capture a significant share of the UK's new mortgage lending market without taking on the credit risk associated with direct lending.