LiveWire Group, Inc. operates through two primary business segments: Electric Motorcycles and STACYC. The Electric Motorcycles division focuses on the design, production, and sale of electric motorcycles, parts, accessories, and apparel under the LiveWire brand. The STACYC segment develops and sells electric balance bikes and pedal-assist electric bikes for children. The company sells its products through wholesale independent dealers, distributors, and direct-to-consumer online channels. Backed by strategic partnerships with Harley-Davidson and the KYMCO Group, LiveWire leverages established manufacturing and distribution networks to expand its global footprint in the electric mobility sector.
