LuxExperience B.V., headquartered in Munich, Germany, is a leading digital luxury fashion retail group. Originally founded as a single boutique in 1987 and launched online in 2006, the company operates a portfolio of distinguished digital luxury store brands. Following its 2025 acquisition of YOOX NET-A-PORTER (YNAP) from Richemont, the group reorganized into three primary segments: Luxury Mytheresa, Luxury NAP & MRP (NET-A-PORTER and MR PORTER), and Off-Price YOOX & THE OUTNET. The company generates revenue primarily through the direct sale of luxury products, deriving income from product margins, and employs a direct-to-consumer online sales strategy. Its curated product assortment includes womenswear, menswear, kidswear, fine jewelry, and lifestyle products from over 250 prestigious luxury brands such as Gucci, Loewe, Prada, and Saint Laurent. LuxExperience differentiates itself by targeting high-spending, wardrobe-building customers through exclusive product launches, community events, and full-price selling, while its off-price segment caters to trend-driven and value-conscious shoppers. The company manages the entire customer journey, from product discovery on its proprietary mobile-first platforms to global logistics and fulfillment, shipping to customers in over 130 countries.
