Lottomatica Group S.p.A. is a leading Italian gaming and betting operator. The company operates through three primary business segments: Online, Sports Franchise, and Gaming Franchise. Its Online division offers sports betting, online casino games, poker, and bingo through platforms like GoldBet, Better, and Lottomatica.it. The Sports Franchise segment manages a retail network providing sports, virtual, and horse race betting. The Gaming Franchise division oversees the direct management of gaming halls and operates amusement with prizes (AWP) machines and video lottery terminals (VLTs). Originally founded in 1990 and restructured under its current corporate entity in 2019, Lottomatica holds a significant market share in Italy's regulated gaming sector.