Lime Technologies AB is a leading provider of Customer Relationship Management (CRM) software and related services, primarily serving the Nordic and German markets. The company's core offering is its proprietary CRM platform, which is delivered as Software as a Service (SaaS) and tailored to specific industry verticals such as utility, real estate, wholesale, and consulting. Lime's business model is built on two main revenue streams: recurring software subscriptions and expert consulting services. Unlike many software vendors that rely on third-party integrators, Lime employs a direct go-to-market strategy, handling its own sales, implementation, and customer support. This full-service approach allows the company to maintain close customer relationships and ensure high adoption rates. The product portfolio includes Lime CRM, an industry-tailored platform for complex workflows, and Lime Go, a streamlined sales tool for growing B2B companies. The company has also expanded its capabilities through strategic acquisitions, adding features like AI-powered customer messaging, workflow automation, and specialized portal solutions for the utility sector. By focusing on localized support and deep industry expertise, Lime Technologies has established a strong competitive position against both global CRM giants and niche regional players.
