Lucid Group, Inc. is a vertically integrated technology and automotive company that designs, engineers, and manufactures luxury electric vehicles (EVs) and advanced electric powertrains. Founded in 2007 as Atieva, the company initially focused on battery technology before transitioning to full vehicle production. Its flagship product, the Lucid Air, is a premium electric sedan known for its proprietary battery architecture, high energy efficiency, and extended driving range. The company is expanding its product lineup with the Lucid Gravity SUV and upcoming midsize vehicles.
Lucid operates manufacturing facilities in Casa Grande, Arizona, and King Abdullah Economic City, Saudi Arabia. The company's business model generates revenue primarily through the direct-to-consumer sale of its electric vehicles. Additionally, Lucid monetizes its in-house engineering expertise by supplying powertrain and battery system technology to other original equipment manufacturers (OEMs), such as its strategic partnership with Aston Martin. The company is majority-owned by Saudi Arabia's Public Investment Fund (PIF), which provides significant financial backing. Operating in the highly competitive EV market, Lucid differentiates itself through its proprietary technology, in-house manufacturing capabilities, and focus on the luxury segment.
