Juventus Football Club S.p.A. operates as a professional football club in Italy, participating in national and international competitions such as Serie A and European tournaments. The company's business model is centered around the commercialization of its sports events, brand, and team image. Revenue is primarily generated through the licensing of audiovisual and media rights, sponsorships, advertising sales, stadium operations (including ticket sales at the Allianz Stadium), direct retail, e-commerce, and brand licensing. Additionally, the club manages multi-year player registration rights, which involves the acquisition and disposal of players during transfer campaigns. The club's financial performance is highly seasonal and heavily dependent on its success in domestic and European competitions, which directly impacts broadcasting income and matchday revenues. Headquartered in Turin, Italy, Juventus is controlled by the Agnelli family through their investment holding company, EXOR N.V. The club boasts a massive global fanbase and is one of the most decorated teams in Italian football history.
