Jupiter Fund Management plc is a prominent UK-based asset management company focused on active, high-conviction investment strategies. Founded in 1985, the firm manages portfolios across various asset classes, including UK, European, and global equities, as well as fixed income, multi-asset, and absolute return strategies. Jupiter's business model revolves around generating revenue primarily through recurring management fees based on its assets under management (AUM), which are supplemented by performance fees when specific funds exceed their designated benchmarks. For instance, in 2025, the firm generated £310.7 million in net management fees and £120.3 million in performance fees. The company serves a diverse client base, distributing its products through two main channels: retail and wholesale (including financial advisers, wealth managers, and investment platforms) and institutional investors (such as pension funds and large corporations). Geographically, while Jupiter is headquartered in London and maintains a strong foothold in the UK market, it also operates internationally with clients and offices across Europe and Asia. Jupiter's competitive position is anchored in its steadfast commitment to active management. The firm allows its fund managers the autonomy to make independent, conviction-led investment decisions rather than adhering to a centralized, top-down house view. To enhance its scale and broaden its appeal, Jupiter has pursued strategic acquisitions, including the purchase of Merian Global Investors in 2020 and CCLA Investment Management in early 2026. These moves have significantly boosted its AUM to over £68 billion by early 2026, reinforcing its position as a leading independent active asset manager in the UK and European markets.