Founded in 2005 and originally known as YY Inc., JOYY Inc. has evolved from a Chinese gaming portal into a global social entertainment ecosystem. The company's flagship products include Bigo Live, which allows users to broadcast and interact in real-time, and Likee, a short-form video creation and sharing platform. It also operates imo for video and audio communication, and Hago, which integrates casual gaming with social networking features. While JOYY generates the majority of its revenue from users purchasing virtual gifts for content creators, it is increasingly diversifying its income streams through its AI-driven programmatic advertising platform, BIGO Ads. Following the divestment of its domestic Chinese live-streaming business, the company is now strategically focused on international expansion across Southeast Asia, the Middle East, and the Americas.
