Johnson Outdoors Inc. operates through three primary business segments: Fishing, Camping & Watercraft Recreation, and Diving. The Fishing segment, which generates the vast majority of the company's revenue, offers electric trolling motors, shallow water anchors, and marine electronics under the Minn Kota and Humminbird brands. The Camping & Watercraft Recreation division produces Old Town canoes and kayaks, as well as Jetboil outdoor cooking systems. The Diving segment provides underwater life support and scuba equipment under the SCUBAPRO brand. The company distributes its products globally to outdoor retailers, marine dealers, and direct-to-consumer channels, focusing on innovation and brand loyalty within the outdoor recreation market.
