ITV plc is a vertically integrated media organization that operates as both a broadcaster and a global content producer. The company's Media & Entertainment division oversees its core UK broadcasting operations, including the flagship ITV1 channel, various digital channels such as ITV2, ITV3, and ITV4, and the integrated streaming service ITVX. Its other major segment, ITV Studios, is a leading international television production and distribution business that creates programming for ITV's own channels as well as third-party networks and streaming platforms globally. ITV Studios operates across multiple countries, producing thousands of hours of original content annually across diverse genres. By combining a consumer-facing broadcast network with a scaled content production arm, ITV diversifies its revenue streams beyond traditional UK television advertising into global content licensing and digital subscriptions.
