Founded in 2009 and backed by Baidu, iQIYI has grown into one of the largest online video streaming sites globally. The company operates a hybrid monetization model, generating the majority of its revenue from premium membership subscriptions, followed by online advertising and content distribution. iQIYI is highly recognized for its original content production, including blockbuster dramas, variety shows, and movies, which drive user acquisition and retention. Beyond its core streaming platform, the company's ecosystem includes online games, live broadcasting, talent agency services, and offline entertainment experiences like the iQIYI LAND theme parks. To maintain its competitive position, iQIYI is increasingly leveraging artificial intelligence to streamline content production and enhance its digital entertainment offerings.
