Founded in 1975, Ipsos has grown into one of the world's largest market research agencies, operating in over 90 markets with nearly 20,000 employees. The company's business segments span brand measurement, innovation testing, advertising evaluation, customer and employee experience programs, public affairs, and healthcare studies. Ipsos utilizes primary data from surveys, social media monitoring, and qualitative techniques to deliver actionable insights. Its global footprint was significantly expanded through strategic acquisitions, notably the 2011 purchase of Synovate. The firm caters to consumer companies, advertisers, media groups, and public agencies seeking evidence-based decision-making tools.
