Inwido AB is one of Europe's leading manufacturers of windows and doors, headquartered in Malmö, Sweden. The company's business model is centered on a decentralized structure, operating through over 50 subsidiaries and well-known local brands such as Elitfönster, Hajom, Pihla, Sokolka, and CWG Choices. Inwido's product portfolio includes environmentally friendly wooden windows, aluminum-clad wooden windows and doors, glass products, and related accessories. The company generates revenue by selling these products through a mix of direct sales, retail channels, installers, building companies, and e-commerce platforms. Geographically, Inwido has a strong footprint across Northern Europe, with key markets in Sweden, Denmark, Finland, Norway, the UK, and Ireland. The business is organized into four main segments: Scandinavia, East, E-Commerce, and West. Inwido primarily targets the consumer-driven renovation and upgrading market, which provides resilience against fluctuations in new construction, while also serving commercial homebuilders and contractors. The company's competitive position is strengthened by its continuous acquisition-driven growth strategy, energy-efficient product offerings, and strong local brand presence across its target markets.
