Ibotta, Inc. operates a digital promotions and performance marketing platform that connects consumers, brands, and publishers. Headquartered in Denver, Colorado, the company provides cash-back rewards on everyday purchases through its direct-to-consumer mobile app and the Ibotta Performance Network (IPN). The company partners with consumer packaged goods (CPG) brands, retailers, and third-party publishers to deliver targeted digital offers across the United States. Ibotta utilizes a pay-per-sale advertising model, meaning brands and retailers pay fees only when their promotions directly result in a verified consumer purchase. The platform covers various non-discretionary and general merchandise categories, including groceries, clothing, electronics, and home goods. By digitizing traditional coupons and integrating with major retail point-of-sale systems, Ibotta provides advertisers with measurable campaign data while driving customer loyalty and incremental sales.
