Hertz Global Holdings, Inc. is a vehicle rental company providing passenger ground transportation solutions to corporate and leisure customers. The company operates a multi-brand strategy to target different market segments: the Hertz brand caters to premium and business travelers, Dollar focuses on financially conscious families and leisure travelers, and Thrifty appeals to value-oriented customers.
Hertz generates revenue primarily through short-term vehicle rentals, which include daily and weekly rentals at airport and off-airport locations. Additional revenue streams come from value-added services such as supplemental insurance, navigation systems, toll processing, and the sale of used vehicles from its rental fleet through Hertz Car Sales. The company's operations are divided into two main segments: Americas RAC (Rental Car) and International RAC. In 2024, the Americas RAC segment accounted for approximately 82% of total revenue, encompassing operations in the United States, Canada, Latin America, and the Caribbean. The International RAC segment contributed the remaining 18% of revenue, covering regions including Europe, Asia Pacific, Africa, and the Middle East.
Hertz operates a fleet of vehicles across approximately 11,000 company-operated and franchisee locations in 160 countries. The company's competitive position is supported by its brand recognition, extensive global network, and partnerships with airlines, hotels, and travel agencies. The business is highly sensitive to global travel volumes and vehicle depreciation costs, and it maintains a significant market share in the global car rental industry alongside key competitors like Avis Budget Group and Enterprise Holdings.
