H World Group Ltd., formerly known as Huazhu Group Limited, is a global hospitality company headquartered in Shanghai, China, that operates a vast network of multi-brand hotels. The company's portfolio spans the economy, midscale, upscale, and luxury segments, featuring prominent brands like HanTing, JI Hotel, Orange Hotel, Blossom House, and Steigenberger Icons. H World Group organizes its operations into two main segments: Legacy Huazhu, which dominates the domestic Chinese market, and Legacy DH (Deutsche Hospitality), which drives its international presence across Europe, the Middle East, and Africa. The firm primarily employs an asset-light expansion strategy, generating substantial revenue through franchised and manachised (franchised-and-managed) agreements, while also operating leased and owned properties. Additionally, the company leverages its proprietary H Rewards loyalty program and centralized technology platforms to optimize revenue management and enhance guest experiences.
