The Hershey Company is a leading global manufacturer of chocolate, non-chocolate confectionery, and snack products. The company operates a straightforward business model, generating revenue by producing, marketing, and distributing a wide array of packaged foods to wholesale distributors, chain grocery stores, mass merchandisers, and convenience stores.
Hershey's operations are divided into three primary reporting segments. The North America Confectionery segment is the core of the business, accounting for approximately 81.4% of total net sales in 2024. This segment includes iconic chocolate and candy brands such as Hershey's, Reese's, Kisses, Twizzlers, and the US license for Kit Kat. The North America Salty Snacks segment contributes roughly 10% of revenue and features brands like SkinnyPop ready-to-eat popcorn and Dot's Homestyle Pretzels, reflecting the company's strategic expansion into broader snacking categories. The International segment makes up the remainder of sales, with operations and distribution networks in markets including Mexico, Brazil, India, and Malaysia.
Geographically, the vast majority of Hershey's revenue is generated within the United States, though it maintains a targeted international footprint. The company holds a dominant competitive position as the largest manufacturer of chocolate and non-chocolate snacks in North America, competing against global peers like Mars, Ferrero, and Mondelez. A notable characteristic of The Hershey Company is its unique corporate governance; the Hershey Trust Company, established by founder Milton S. Hershey, holds a controlling voting interest in the publicly traded entity, ensuring that a significant portion of the company's success continues to fund the Milton Hershey School.
