Herc Holdings Inc. is one of the largest equipment rental companies in North America, operating primarily through its principal subsidiary, Herc Rentals Inc. The company's business model centers on renting out a wide variety of construction and industrial equipment to customers who require machinery for specific projects without the capital commitment of ownership. Herc Holdings generates the vast majority of its revenue from equipment rentals, supplemented by sales of used equipment, contractor supplies, and ancillary services such as equipment transport, maintenance, and safety training.
The company's extensive fleet includes aerial work platforms, earthmoving equipment, material handling machinery, trucks, trailers, air compressors, and lighting equipment. In addition to its classic fleet, Herc Holdings offers industry-specific, solutions-based services through its ProSolutions brand, which provides power generation, climate control, remediation, and trench shoring equipment. The ProContractor brand supplies professional-grade tools.
Herc Holdings serves a highly diversified customer base. For the year ended December 31, 2024, contractors represented approximately 36% of equipment rental revenue, industrial customers accounted for 26%, infrastructure and government made up 17%, commercial facilities contributed 14%, and other customers represented the remaining 7%. The company operates a vast network of over 600 company-operated branches, predominantly located in the United States and Canada. By leveraging its scale, national account relationships, and digital platforms, Herc Holdings maintains a strong competitive position in the highly fragmented equipment rental industry.
