Harley-Davidson, Inc. is a manufacturer of motorcycles, primarily known for its heavyweight custom, cruiser, and touring models. The company operates through three principal business segments: Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), and LiveWire. The HDMC segment designs, manufactures, and sells motorcycles, as well as a comprehensive line of motorcycle parts, accessories, general merchandise, and related services. This segment generates the majority of the company's revenue and relies on a global network of independent dealers for distribution. The HDFS segment provides wholesale and retail financing, insurance, and other related programs to Harley-Davidson dealers and their retail customers, primarily in North America. The LiveWire segment, which was spun out as a separate public company but remains majority-owned by Harley-Davidson, focuses on the development and sale of electric motorcycles and related products. Geographically, the United States is the company's largest market, though it maintains a significant presence in Europe, the Middle East, Africa, and the Asia-Pacific region. Harley-Davidson's competitive position is anchored in its brand heritage, customer base, and the distinct styling of its internal combustion engine motorcycles, while it also participates in the electric vehicle market through its LiveWire brand.
