H & M Hennes & Mauritz AB is a global fashion and design company headquartered in Stockholm, Sweden. The company operates primarily as a retailer of apparel, footwear, accessories, cosmetics, and home textiles for women, men, teenagers, and children. H&M's business model focuses on offering fashion and quality at competitive prices, leveraging a fast-fashion approach to quickly bring trends from design to the retail floor.
The company generates the vast majority of its revenue through the sale of clothing and accessories across its extensive global network of physical stores and e-commerce platforms. H&M operates in over 70 geographical markets with thousands of retail locations worldwide. While the core H&M brand accounts for the bulk of its sales, the company has diversified its portfolio to target different consumer segments and price points. Its other brands include COS (offering elevated essentials), Weekday (youth-focused streetwear), Monki (playful fashion), & Other Stories (design-focused collections), ARKET (a modern-day market for lifestyle products), and Afound (an off-price marketplace). The company also holds a majority stake in Sellpy, a platform for second-hand fashion.
Geographically, Western Europe is the company's largest market, followed by the Americas, Asia, and Eastern Europe. H&M's competitive position is anchored by its massive global scale, efficient supply chain, and strong brand recognition, making it one of the largest international clothing retailers in the world alongside competitors like Inditex.
