Hexagon AB is a global leader in digital reality solutions, operating at the intersection of the physical and digital worlds. The company's business model is built on a "sensor + software" strategy, providing high-precision measurement hardware—such as coordinate measuring machines, laser scanners, and GNSS positioning systems—alongside a comprehensive suite of industrial software for design, simulation, production, and asset management. Hexagon operates through key segments including Manufacturing Intelligence, Geosystems, and Autonomous Solutions, having recently spun off its Octave segment (Asset Lifecycle Intelligence and Safety, Infrastructure & Geospatial) into an independent public company in May 2026. Revenue is well-diversified geographically, with significant footprints in the Americas, EMEA, and Asia-Pacific. The company generates revenue through a mix of hardware sales, perpetual software licenses, SaaS subscriptions, and services. Hexagon's competitive position is strengthened by its market dominance in metrology and geospatial software, high barriers to entry created by its integrated hardware-software ecosystem, and a strong track record of strategic acquisitions that expand its technological capabilities.
