D-Market Electronic Services & Trading, doing business as Hepsiburada, operates one of the largest digital commerce ecosystems in Turkey. Founded in 2000, the company connects millions of active customers with merchants through its comprehensive online retail platform. Its product catalog spans numerous consumer discretionary categories, including electronics, apparel, home goods, and cosmetics. To support its core e-commerce operations, the company has developed a suite of integrated services, notably HepsiJet for last-mile delivery and HepsiLojistik for merchant fulfillment. Additionally, its fintech arm, Hepsipay, provides e-wallet, payment facilitation, and consumer lending solutions. This vertically integrated approach allows the company to control the end-to-end customer experience while driving the broader digitalization of Turkish commerce.
