Hemnet Group AB (publ) is the dominant digital property marketplace in Sweden, operating the country's central real estate portal, hemnet.se. Founded as an industry initiative by Swedish real estate broker organizations in 1998, Hemnet operates an asset-light, network-effects-driven business model connecting prospective homebuyers, sellers, and real estate professionals. The company's revenue structure is split between property sellers and B2B clients: in fiscal 2025, net sales to property sellers accounted for approximately 86% of total revenue (SEK 1,314.8 million out of SEK 1,526.8 million total), driven by listing fees and value-added visibility upgrades such as Hemnet Plus, Hemnet Premium, and Hemnet Max. The remaining 14% of revenue stems from B2B products (SEK 212.0 million), including digital display advertising for financial institutions and ancillary home service providers, value-added services for real estate agents, and specialized marketing solutions for housing developers. Operating virtually entirely within Sweden, Hemnet boasts brand recognition above 95% among Swedish buyers and sellers, which sustains durable pricing power and structurally high operating profit margins.
