Super Hi International Holding Ltd. is a global restaurant operator that manages the international footprint of the renowned Haidilao hot pot brand. The company was established in 2022 as a spin-off from Haidilao International Holding Ltd. to independently operate and expand the brand's presence outside of Greater China (Mainland China, Hong Kong, Macau, and Taiwan). Headquartered in Singapore, Super Hi operates a network of over 120 self-operated restaurants spanning more than a dozen countries across Asia, North America, Europe, and Oceania.
The company's business model is centered on providing a premium dining experience that features Haidilao's signature Sichuan-style hot pot, customizable soup bases, and renowned customer service. Revenue is overwhelmingly generated from dine-in restaurant operations, which accounted for approximately 94% of total revenue in 2025. The remaining revenue is derived from a growing food delivery and takeout business, as well as the sale of Haidilao-branded hot pot condiment products and food ingredients to local retailers and consumers.
Geographically, Southeast Asia represents the company's largest market, though it continues to expand its footprint in Western markets and the Middle East. Super Hi's competitive position is anchored by its strong brand recognition among the global Chinese diaspora and its ability to adapt its menu and service offerings to local tastes while maintaining the core Haidilao cultural experience.
