HBX Group International plc, formerly known as Hotelbeds, is a leading business-to-business (B2B) travel technology company that operates a global wholesale travel marketplace. The company's core business model involves negotiating discounted rates and room allocations with over 250,000 hotels and other travel suppliers, and then distributing these accommodations to a vast network of more than 60,000 travel distributors, including online travel agencies (OTAs), retail travel agents, tour operators, and airline loyalty programs. HBX Group generates the vast majority of its revenue through the markup between its negotiated supplier rates and the selling prices offered to its distribution partners. The company operates through several key brands: Hotelbeds (its flagship API-driven hotel distribution platform), Bedsonline (a web-based booking tool for retail travel agencies), and Roiback (a hospitality technology provider specializing in direct channel optimization for hotels). While accommodations account for approximately 88% of its revenue, HBX Group also distributes ancillary travel services such as car rentals, transfers, and experiences, and is expanding into fintech and travel insurance solutions. Headquartered in Palma de Mallorca, Spain, but legally incorporated in the United Kingdom, the company facilitates travel bookings across more than 170 countries.
