Hayward Holdings, Inc. is a global manufacturer and marketer of pool equipment and associated automation systems for residential and commercial applications. The company's product portfolio encompasses equipment needed to manage and maintain a pool, including variable-speed pumps, filters, robotic and suction cleaners, gas heaters, heat pumps, water sanitizers, salt chlorine generators, and LED illumination solutions. The company integrates smart home technology and the Internet of Things (IoT) into its products, offering systems that are digitally connected through its OmniLogic mobile application and SmartPad platform, allowing users to control their pool environments remotely.
Hayward operates through two primary geographic segments: North America (NAM) and Europe & Rest of World (E&RW). The North America segment is the company's largest market, generating approximately 85% of total net sales, driven by a high density of residential pools and a strong aftermarket replacement cycle. The Europe & Rest of World segment accounts for the remaining 15% of revenue. The company's business model relies heavily on the aftermarket, which historically represents around 80% of its net sales, providing a recurring revenue stream as pool owners repair, upgrade, and replace equipment over an 8 to 11-year replacement cycle. Hayward sells its products through a network of specialty distributors, retailers, pool builders, and buying groups.
