Founded in 2009 and headquartered in Stockholm, Haypp Group AB operates a direct-to-consumer e-commerce model focused exclusively on smoke-free nicotine products. The company manages eleven distinct online store brands, including Snusbolaget, Northerner, and Nicokick, catering to markets in Sweden, Norway, Germany, Austria, Switzerland, the UK, and the US. Haypp Group's product portfolio spans over 800 stock-keeping units (SKUs), primarily consisting of nicotine pouches and traditional snus sourced from external suppliers. In addition to its retail operations, the company leverages its extensive consumer data to provide market insights and marketing capabilities to brand owners. The group operates its own logistics centers and maintains an internal quality assurance program called Nicoleaks to independently test product standards.
