Gold.com, Inc., which rebranded from A-Mark Precious Metals, Inc. in December 2025, is a leading global precious metals trading company. The company operates through three primary segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale segment, which accounts for approximately 79% of total revenue, distributes bullion and coin products from sovereign and private mints to a global customer base of financial institutions, industrial manufacturers, and coin dealers. As an authorized purchaser for the U.S. Mint and other sovereign mints, the company provides critical liquidity and distribution in the physical metals market. The Direct-to-Consumer segment operates several e-commerce brands, including JM Bullion and Goldline, selling precious metals directly to retail investors. Additionally, the Secured Lending segment, operated through its Collateral Finance Corporation subsidiary, originates commercial loans collateralized by bullion and numismatic coins. The company also offers ancillary services such as logistics, storage, and custom minting.
