Genius Sports Limited is a leading global provider of sports data, technology, and broadcast services that connect the sports, betting, and media ecosystems. The company's core business model revolves around acquiring official data rights from sports leagues and federations, which it then processes and distributes to sportsbooks, media companies, and broadcasters. In 2024, the company generated $510.9 million in total revenue. Its largest segment, Betting Technology, Content & Services, accounted for 69.5% of revenue and provides sportsbooks with official data feeds, odds making, and risk management software. The Media Technology, Content & Services segment (20.6% of revenue) offers digital marketing and programmatic advertising services to help brands acquire and retain customers. The Sports Technology & Services segment (9.9% of revenue) provides sports leagues with technology infrastructure, including data collection tools, automated officiating, and video streaming capabilities. Genius Sports maintains a strong competitive position through its exclusive long-term partnerships with major sports organizations like the NFL, English Premier League, and NASCAR, creating high barriers to entry for competitors.
