Frontdoor, Inc. is a provider of home warranties and home service plans in the United States. The company's core business model revolves around offering annual subscription-based service plans that protect homeowners from the costly and unexpected breakdown of essential home systems and appliances. These plans cover the repair or replacement of up to 29 major components, including heating, ventilation, and air conditioning (HVAC) systems, plumbing, electrical systems, water heaters, and major kitchen appliances. Frontdoor generates the vast majority of its revenue from these home service plans, with a significant portion coming from recurring customer renewals, which provide a highly predictable revenue stream. In 2024, the company generated over $1.8 billion in revenue, operating as a single reportable segment.
The company goes to market through several brands, including American Home Shield, HSA, OneGuard, Landmark, and 2-10 Home Buyers Warranty (2-10 HBW). Through its 2-10 HBW brand, Frontdoor also provides new home structural warranties, partnering with homebuilders across the country. Beyond traditional warranties, Frontdoor offers on-demand home repair and maintenance services through its ProConnect platform and utilizes Streem, a proprietary technology platform that leverages augmented reality and computer vision to help service professionals diagnose issues remotely. The company fulfills its service requests through a vast, nationwide network of approximately 17,000 independent, qualified service contractors.
