FIGS, Inc. operates as a direct-to-consumer (DTC) healthcare apparel and lifestyle company, primarily serving medical professionals. The company designs and sells scrubs and related apparel featuring performance-oriented fabrics with attributes like four-way stretch and moisture-wicking properties.
FIGS generates revenue primarily through its proprietary digital platform, which includes its website and mobile app, allowing it to maintain direct relationships with its customer base of nearly 3 million active users. The company's product portfolio is divided into two main segments: Scrubwear, which accounts for approximately 81% of total net revenues, and Non-scrubwear, which makes up the remaining 19% and includes outerwear, underscrubs, footwear, compression socks, lab coats, and loungewear.
Geographically, the United States is the company's largest market, contributing roughly 84% of total revenues, while international markets account for the remaining 16%. By bypassing traditional retail channels and selling directly to consumers, FIGS maintains control over its brand presentation and pricing. The company also operates a growing B2B segment to serve institutional buyers and is expanding its physical footprint through select retail stores.
