Expedia Group, Inc. is a global online travel agency (OTA) and travel technology company that facilitates the booking of flights, lodging, car rentals, cruises, and vacation packages. The company operates through three primary business segments: B2C, B2B, and trivago. The B2C segment encompasses a broad portfolio of consumer-facing travel brands, including Expedia, Hotels.com, Vrbo (an online marketplace for alternative accommodations), Orbitz, Travelocity, and Wotif. The B2B segment provides travel technology and supply to various partners, including airlines, offline travel agents, corporate travel management firms, and financial institutions, allowing them to augment their offerings with Expedia's inventory. The trivago segment operates a hotel metasearch website that generates revenue by sending referrals to online travel companies and service providers.
Expedia Group generates revenue primarily through two business models: the merchant model, where the company acts as the merchant of record and facilitates the booking of hotel rooms, alternative accommodations, and airline tickets; and the agency model, where the company acts as an agent in the transaction, passing reservations to travel suppliers and receiving commissions. In early 2024, merchant revenue accounted for approximately 68% of total revenue, while agency revenue represented about 23%, and advertising and media contributed the remainder. The company operates globally, leveraging its extensive network of travel suppliers to offer millions of lodging properties and flights across hundreds of airlines.
