EverQuote, Inc. operates an online insurance marketplace in the United States, connecting consumers seeking insurance with a network of insurance providers, including carriers and local agents. The company's data and technology platform utilizes machine learning to match consumers with relevant insurance options based on their specific risk profiles. EverQuote's primary business model involves generating consumer referrals, which it monetizes by selling these leads to insurance providers on a cost-per-lead or cost-per-click basis.
The company's revenue is heavily concentrated in the automotive insurance vertical, which accounted for approximately 92% of its total revenue in 2025. The remaining revenue is generated from its home and renters insurance vertical, as well as life and health insurance offerings. While EverQuote also operates a direct-to-consumer agency that earns commissions on policy sales, commission revenue remains an insignificant portion of its overall business.
Geographically, EverQuote operates exclusively within the United States. The company's competitive position is supported by its ability to attract insurance shoppers through digital marketing channels and its network of over 6,000 enrolled insurance agencies and major national carriers. By providing campaign management tools and data analytics, EverQuote enables insurance providers to evaluate their marketing spend and manage customer acquisition costs.
