Elopak ASA is a global supplier of paper-based packaging solutions and filling equipment, primarily serving the liquid food and beverage industry. The company's business model centers on the production and sale of its proprietary Pure-Pak cartons, closures, and Roll Fed packaging, alongside the manufacturing, sale, and leasing of filling machines. Packaging solutions account for approximately 90% of the company's total revenue, with the remaining portion derived from equipment sales and technical services. By end-market, fresh packaging products generate about 76% of revenue, while aseptic packaging for products with longer shelf lives accounts for approximately 20%. Geographically, Elopak is headquartered in Norway and operates in over 40 countries, distributing its products to more than 70 countries worldwide. The company generates the majority of its revenue in Europe and the Americas, and has recently expanded its production capacity in emerging markets such as India and the Middle East. Elopak competes in the highly concentrated global carton packaging market by focusing on fiber-based materials as an alternative to plastic bottles. The company sources its paperboard from major European suppliers and provides end-to-end packaging systems for dairy and juice producers.