Elmera Group ASA, formerly known as Fjordkraft Holding ASA, is a leading Nordic electricity retailer headquartered in Bergen, Norway. The company operates as a pure-play retail utility, meaning it does not own power generation or physical grid assets. Instead, it purchases electricity from the wholesale market (such as Nord Pool) and resells it to end consumers, providing pricing, switching, billing, and customer support services. Elmera Group operates through three primary segments: Consumer, Business, and Nordic. The Consumer segment provides electricity contracts and related services to private households in Norway, generating the largest portion of the company's revenue. The Business segment serves private and public companies, as well as municipalities, in Norway. The Nordic segment expands the company's retail footprint into Sweden and Finland, primarily under the Nordic Green Energy brand. In addition to its core electricity retail business, Elmera Group engages in New Growth Initiatives (NGI), which include offering mobile telephony services, selling electric vehicle (EV) chargers and solar photovoltaic (PV) panels, and providing software and billing services to other energy companies through its technology platforms. The company's asset-light business model allows it to focus on customer acquisition, digital service enhancement, and portfolio management in the highly competitive Nordic energy market.
