8x8, Inc. operates as a Software-as-a-Service (SaaS) provider specializing in enterprise communications and customer engagement solutions. The company's core offering is a unified platform that combines Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS). This cloud-native architecture provides businesses with integrated voice, video meetings, team chat, and communications platform as a service (CPaaS) application programming interfaces (APIs).
The company generates the vast majority of its revenue through subscriptions to its cloud-based software services. In fiscal year 2025, service revenue accounted for approximately 97% of its $715 million total revenue, with the remainder derived from the sale or lease of associated hardware, such as IP telephones, and professional services. 8x8 employs a diversified go-to-market strategy, utilizing direct sales, digital channels, and a network of value-added resellers to target mid-market companies, small to mid-sized enterprises, and public sector organizations globally.
Geographically, the company maintains a strong presence in the United States and the United Kingdom, while expanding its footprint in the Asia-Pacific region following strategic acquisitions. 8x8 competes in the cloud communications market against other major UCaaS and CCaaS providers, differentiating itself through its single-vendor, integrated platform approach and its incorporation of artificial intelligence and analytics to support customer interactions and operational insights.
