Founded in 1993, New Oriental Education & Technology Group Inc. operates an extensive network of schools, learning centers, and bookstores across China. The company's core educational offerings encompass overseas and domestic test preparation, language training for adults, and non-academic tutoring for K-12 students. In response to China's 2021 regulatory restrictions on for-profit academic tutoring, New Oriental strategically pivoted its business model. It expanded into new initiatives such as intelligent learning systems, educational materials, and cultural tourism. Additionally, the company successfully launched East Buy, a livestreaming e-commerce platform that leverages the presentation skills of its former educators to sell agricultural and consumer products. Despite these diversifications, educational services and test preparation remain central to its brand and overall revenue generation.
