Brinker International, Inc. is a casual dining restaurant company that owns, develops, operates, and franchises two major restaurant brands: Chili's Grill & Bar and Maggiano's Little Italy. The company generates revenue primarily through food and beverage sales at company-owned restaurants, supplemented by royalties and fees from franchised locations. Chili's is the company's flagship brand, contributing approximately 92% of total revenues, and operates as a casual dining chain offering American and Tex-Mex cuisine. Maggiano's Little Italy, which accounts for the remaining 8% of revenues, is a polished casual brand focused on Italian-American cuisine and banquet services. Geographically, Brinker operates over 1,600 restaurants located across the United States, two U.S. territories, and nearly 30 international countries. The company's competitive position is supported by its scale, value-oriented menu platforms, and an emphasis on digital ordering, takeout, and delivery channels. Brinker's business model relies on driving restaurant traffic and comparable store sales growth through menu updates, targeted marketing, and operational efficiencies, while leveraging its franchise network for international expansion.
