DraftKings Inc. is a leading digital sports entertainment and gaming company that provides online sports betting, daily fantasy sports (DFS), and iGaming (online casino) products. The company's core business model revolves around its Sportsbook and iGaming offerings, which together accounted for 93% of its total revenue in recent fiscal years. DraftKings generates revenue primarily through the hold percentage on sports wagers, the house edge on casino games, and entry fees from DFS contests. Geographically, the company operates primarily in the United States, offering its online sports betting product in over 25 U.S. jurisdictions and the Canadian province of Ontario.
In addition to its core betting and gaming platforms, DraftKings has expanded its product suite to include digital lottery courier services following its acquisition of Jackpocket. The company also recently launched DraftKings Predictions, a standalone mobile app and web product for trading on real-world outcomes. DraftKings' competitive position is bolstered by its strong brand recognition, proprietary technology platform, and strategic partnerships with major professional sports leagues. The company continues to focus on efficient customer acquisition, retention, and expanding its footprint as more jurisdictions legalize online sports betting and iGaming.
