Daktronics, Inc. is a global leader in the design and manufacturing of dynamic video communication displays and control systems. The company operates through five primary business segments: Commercial, Live Events, High School Park and Recreation, Transportation, and International. Its product portfolio includes LED video displays, electronic scoreboards, digital billboards, dynamic message signs, and integrated sound systems. Daktronics also provides proprietary software and controllers, such as the Venus control suite, to manage message creation and display sequencing. With a strong presence in major sports venues, highway infrastructure, and commercial retail spaces, the company sells its solutions through both direct sales and a network of resellers.