Currys plc (formerly Dixons Carphone plc) is a major European specialist electrical and telecommunications retailer and services company. The company operates through a vast network of physical stores and digital channels, primarily serving the UK, Ireland, and the Nordic countries (under the Elkjøp, Elgiganten, and Gigantti brands). Currys' core business model revolves around the sale of consumer electronics, white goods, computing equipment, and mobile devices. Beyond hardware sales, the company generates significant revenue from its comprehensive suite of after-sales services, which includes product installation, technical support, repairs, and extended warranties. Additionally, Currys operates iD Mobile, a successful mobile virtual network operator (MVNO) in the UK. Geographically, the business is split into two main segments: in the 2024/25 fiscal year, the UK & Ireland segment generated approximately £5.3 billion in revenue, while the Nordics segment contributed around £3.4 billion. The company maintains a market-leading position in its core geographies, leveraging its omnichannel strategy and extensive distribution network to compete effectively against pure-play e-commerce rivals.
