Cricut operates through three main segments: Connected Machines, Subscriptions, and Accessories & Materials. Its flagship hardware includes the Cricut Maker, Cricut Explore, and Cricut Joy families, which are used to cut, write, score, and embellish materials ranging from paper and vinyl to leather and wood. The hardware is tightly integrated with Cricut Design Space, a cloud-based software platform that allows users to create projects across desktop and mobile devices. The company generates significant recurring revenue through its Cricut Access subscription, which provides users with a vast library of fonts, images, and design templates. Additionally, Cricut sells a wide range of accessories, including heat presses and specialized crafting materials, distributing its products globally through its website and major retail partners.
