Davide Campari-Milano N.V. (Campari Group) is a global beverage company operating in the spirits industry, tracing its roots back to 1860 when Gaspare Campari invented the company's namesake red apéritif in Milan, Italy. The company's business model centers on the production, marketing, and distribution of a diverse portfolio of over 50 beverage brands. Campari Group's offerings span multiple categories, including apéritifs, tequila, bourbon, rum, vodka, and cognac. Its core brands, which drive the majority of its revenue, include Aperol, Campari, SKYY Vodka, Wild Turkey, Appleton Estate, Grand Marnier, and the recently acquired Courvoisier Cognac.
Geographically, the company distributes its products in over 190 countries. In 2024, Campari Group generated €3.07 billion in net sales. The Americas represent the company's largest market, accounting for approximately 45% of total sales, driven heavily by the United States where brands like Espolòn Tequila and Aperol generate high sales volumes. Europe, the Middle East, and Africa (EMEA) account for roughly 48% of sales, anchored by demand in Italy and Germany, while the Asia-Pacific region contributes the remaining 7%.
Campari Group operates a vertically integrated distribution model, with direct in-market companies in 27 countries covering over 90% of its revenues, alongside 25 manufacturing plants worldwide. The company's competitive position is supported by its strategic blend of organic growth and a long history of targeted acquisitions that have expanded its portfolio across various spirits categories. By controlling its distribution channels and focusing on high-margin spirits, Campari maintains a significant presence in the global alcoholic beverage market.
