Capita plc operates through two primary divisions: Capita Public Service and Capita Experience. The Public Service division delivers central and local government services, including digital transformation, procurement, and revenue administration. The Experience division focuses on customer journey mapping, contact center management, and data analytics for private sector clients in telecommunications, utilities, and financial services. The company leverages automation and artificial intelligence to streamline back-office operations and improve citizen and customer engagement. While its core market is the United Kingdom, Capita also maintains operational footprints in Europe, India, and South Africa.