Founded in Paris in 1904, Coty Inc. has grown into one of the world's largest beauty companies, operating primarily through two business segments: Prestige and Consumer Beauty. The Prestige division focuses on high-end fragrances, cosmetics, and skincare sold through premium retailers and duty-free shops, featuring licensed luxury brands such as Gucci, Burberry, Calvin Klein, and Marc Jacobs. The Consumer Beauty segment offers mass-market products distributed through drugstores, hypermarkets, and e-commerce platforms, anchored by well-known brands like CoverGirl, Rimmel, Sally Hansen, and Max Factor. Coty's competitive position is driven by its extensive licensing agreements, vertically integrated manufacturing, and global distribution network. The company bridges the gap between brand building and product manufacturing, leveraging its marketing expertise to maintain the desirability of its diverse beauty portfolio.
