Choice Hotels International operates primarily as an asset-light hotel franchisor, generating revenue through franchise fees, royalties, and procurement services rather than direct real estate ownership. The company's portfolio spans 22 brands, including Comfort Inn, Quality Inn, Sleep Inn, Econo Lodge, Cambria Hotels, and WoodSpring Suites, as well as the Radisson Hotels Americas brands acquired in 2022. With a global footprint of nearly 7,600 franchised properties representing over 650,000 rooms, Choice Hotels maintains a significant presence in the United States and international markets. The company supports its franchisees with centralized marketing, a proprietary cloud-based reservation system called choiceEDGE, and the Choice Privileges loyalty program. While primarily a franchisor, Choice selectively owns and manages a small number of properties to seed newer brands like Cambria and Everhome Suites.
